Experience

Freelance Graphic Designer

Partner with various companies for logo development, branding consultations, editorial design, presentation design, poster design, and more
Past clients include Churchill Downs, Inc., Lullafeed, Northwestern Mutual, Virginia Tech, BoldagePACE, Concerto Renal Services, and Timeslip Theatre

Partnered with executive leadership to craft announcements for organizational initiatives
Developed and executed multi-channel communication strategies
Led the redesign of Citadel, Pavilion, and Omnia websites to reflect updated brand standards and improve clarity for prospective residents and employees
Managed 20+ social media accounts across facilities, providing writing support for local leadership teams
Coordinated with facility leadership team to ensure marketing material needs were met and standardized across brand
Conceptualized the structure and design of company intranet, including training support documents for all staff
Oversaw internal messaging to 5,000+ employees, ensuring consistency across newsletters, digital collateral, and intranet content
Coordinated with print and promotional vendors to deliver high-quality branded collateral to over 30 skilled nursing and rehabilitation centers
Led a company-wide reputation initiative, resulting in a 60% average increase in online reviews and a measurable improvement in star ratings

Responsible for the design, development and deployment of all print and virtual based training content to 10,000+ employees
Analyzed text-based content provided from key stakeholders, including VPs, C-suite, and L&D leadership, to create visually engaging deliverables including Powerpoint presentations, printable quick reference guides, training manuals, calendar-basedtraining plans, and infographics for optimal learner engagement and retention
Primary owner of company-facing L&D department SharePoint site which houses all training content (1,000+ assets) including page design, permission management, file organization, as well as led efforts to develop best practices for other departments to utilize when building out their SharePoint site
Conceptualized a state-of-the-art interactive nursing resource on medical best practices and company standards that clinicians could access in real-time for re-education needs at the bedside

Led design and editorial production of a 160+ page monthly magazine, overseeing layout, content flow, and key deadlines
Prepared camera-ready files and coordinated with printers and distributors to ensure timely delivery of publication
Collaborated with editor, advertisers, photographers, and writers to develop engaging editorial content
Implemented new workflows and organizational systems, increasing team efficiency and publication accuracy

Led design and editorial production of the following publications: The Voice-Tribune (weekly), The Voice of Louisville (quarterly), Modern Louisville (bi-monthly)
Prepared camera-ready files and coordinated with printers and distributors to ensure timely delivery of each publication
Collaborated with editors, advertisers, photographers, and writers to develop engaging editorial content
Implemented workflows, set deadlines, and created organizational systems, increasing team efficiency and publication accuracy